This is an initiative designed to raise awareness of the importance of maintaining good bone health.

In 2019 the campaign will feature “THAT’S OSTEOPOROSIS” as a headline, and, for the first time, will highlight emotionally impactful visuals and stories of real people living with osteoporosis in all regions of the world.

“There are approximately 12,000 spinal cord injuries each year,which are associated with a significant mortality rate.”

Height loss, curved back and sudden unexplained back pain are all warning signs. If osteoporosis is diagnosed there are positive steps to help manage your bone health.

To get involved this October:

• Raise awareness on social media
• Donate to the foundation
• Volunteer

For more information, visit: 
http://worldosteoporosisday.org/